After conducting a thorough market analysis of the neighborhood, we realized that despite the abundance of dining options, there was a lack of a chic spot offering high-quality, quick bites. Something that could be enjoyed on-site, taken home, or eaten while walking. Drawing on our Italian heritage, we envisioned a concept centered around “salumi” (cured meats) and their diverse serving styles. Thus, “LUCIA Salumeria” was born. The name, also chosen by us, aimed to convey trust and tradition. The store would sell premium Italian hams, salamis, mortadellas, cheeses, mozzarellas and other Italian specialties, along with fine Italian wines.

Excellence, Italian authenticity, and tradition were the core themes of this project. We emphasized the quality of the products through high-end, stylish design, meticulous research, and adaptability. We proposed three design options: one with classic, delicate colors, another in a terracotta shade reminiscent of meats and food, and a black theme. The client opted for the terracotta red. 

We carefully selected furnishings that combined beauty with comfort, ensuring a relaxing and enjoyable experience for customers during their visit. Our intervention encompassed every aspect of the business: from concept, branding, and graphics, to market analysis, cost estimation, and interior and exterior design. We aimed to highlight this establishment with bold yet elegant design choices in one of the most tourist-heavy areas of this iconic European city.