I’m Giulia Doria, founder and CEO of LAVICA architecture|design
My journey blends Italian roots with a global perspective, shaping a distinctive voice in the world of luxury design.
Before architecture, I spent ten years in the fashion world — an experience that sharpened my eye for aesthetics, elegance, and the subtle power of space.
Today, these codes flow naturally through my work, where fashion and architecture meet in seamless harmony.
My career began in Beijing, where Asian culture reshaped my way of seeing space, life, and design.
After graduating in Architecture and Design from the University of Catania, I took part in major projects across China, Thailand, and beyond — cultivating a creative approach that’s open, dynamic, and deeply personal.
From Italy to Israel, France to Thailand, every project is a dialogue between cultures, materials, and visions.
Together with my multicultural team, I design spaces that speak a common language: one of refinement, identity, and innovation.
Being Sicilian means carrying fire in your veins. My roots lie at the foot of Mount Etna — a land where beauty and power coexist in their most primal form.I created LAVICA as an homage to that force: lava. Alive, transformative, unpredictable. A material and metaphor that speaks of rebirth, intensity, and wonder.LAVICA is not just a name — it’s a declaration.
it’s a promise to create designs that are bold, remarkable and unforgettable

It's in our veins


Freedom with Responsibility
We value autonomy as much as we value excellence. Our collaborators work from anywhere in the world, managing their time independently — but always with sharp focus on quality, deadlines, and results.
Global Thinking, Local Sensibility
Our multicultural approach fuels ideas that cross disciplines and continents. Every project is an opportunity to connect cultures, decode complexity, and design something meaningful.
If you’re curious, ambitious, and design-driven — we want to meet you. A flexible, digital-first studio model where creativity travels fast and collaboration knows no borders.
it’s my way of giving beauty back to the world.
It’s my vision: built on order, intensity, and meaning.
I don’t create just any space
I create places that tell your story, even when you’re not there.